Operators deserve a site
that actually converts
— and attribution
that tells the truth.

STR Leads was born out of the frustration of trying to get a good-looking, conversion-optimized landing page out of any property management system — and failing, every time.

Every PMS on the market will sell you a website. They all look like they were designed in 2014. None of them are wired for Meta ads. None of them carry UTMs past the first click. None of them know what a server-side conversion event is. None of them can tell you, at the end of the month, which exact dollar of your ad spend paid for itself.

Meanwhile, every serious DTC brand on the planet runs on a stack that does all of that out of the box. Shopify + Triple Whale + Meta CAPI is table stakes for a $50 candle. But if you're renting out a $400/night cabin? Good luck.

The gap we're closing

Short-term rental operators are some of the most under-served marketers in e-commerce. You're running a real business — ads, creative, email, affiliate partnerships, seasonal campaigns — but the tooling treats you like a hobbyist with a listing to fill.

We built STR Leads because there was no serious attribution tool for short-term rentals. So we built one. A marketing stack, not a booking engine. A dashboard that tells you which channel, which creative, which partner drove which booking — so you can double down on what's working, and stop everything that isn't.

What we believe

1. Direct bookings are the only channel that tells you the truth. OTAs give you reservations and nothing else — no channel, no source, no ROAS. You can't scale what you can't measure.
2. Conversion tracking is not optional. Running ads without server-side attribution in 2026 is like running a business without a P&L. The iOS privacy era ended browser-based tracking; if your stack still relies on it, you're flying blind.
3. Operators, not agencies, should own their marketing. Agency retainers burn $2k–5k/mo for dashboards you don't control and reporting you can't audit. We think you should own the site, own the data, and see every dollar yourself.
4. Pretty matters. A $400/night cabin deserves a site that looks like it. Editorial photography, real typography, a checkout that doesn't feel like filing a tax return. Your guest experience starts on the landing page.

Why founding members get our cell numbers

The first 50 operators to sign up aren't buying a product. They're buying a relationship. We're small, we're opinionated, and we're building this with you — not around you.

You get founding pricing locked in for life. You get personal onboarding. You get to shape the roadmap. And if you send us a feature request on a Sunday, don't be surprised when we reply.

That's the deal. It only scales so far — which is exactly why there are only 50 seats.